As sustainability becomes central to business strategy, the EU’s Green Claims Directive (Directive 2024/825) aims to combat greenwashing—misleading environmental claims that erode consumer trust and distort fair competition. An article authored by Associate Athina Evagorou introduces the topic of ‘greenwashing’, unpacks the key provisions of the Green Claims Directive and examines its implications for key stakeholders. This article is published at a time of political maneuvers at EU level, aimed at limiting the scope of the Directive for microenterprises.
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